I'm a digital native and a visual storyteller, who's brought creativity and innovation to some of the world's best-known brands. I believe in creating experiences that make the users' journey as simple as possible. Armed with curiosity, I start every project by asking "Why?". I seek to understand both, the business goals and the end-users, before trying to find the solutions.
This approach leads to thoughtful and compelling products designed with a purpose.
Having lived on three continents, I have a global perspective when building products and services the world uses every day.
